anurag-portrait
I
once
hiked
up
a
hill
in
complete
darkness
just
to
photograph
the
moment
the
Golden
Gate
Bridge
truly
appears
golden.
I've
done
harder
things
since
then
like
buildling
design
teams
from
scratch
where
belief
in
the
mission
is
all
you
have
to
offer

But the principle is the same:
show up, even when it's dark, even when it's hard.

anurag-portrait
I
once
hiked
up
a
hill
in
complete
darkness
just
to
photograph
the
moment
the
Golden
Gate
Bridge
truly
appears
golden.
I've
done
harder
things
since
then
like
buildling
design
teams
from
scratch
where
belief
in
the
mission
is
all
you
have
to
offer

But the principle is the same:
show up, even when it's dark, even when it's hard.

Over a decade of building, learning and leading

I'm a builder and a learner, currently based in Chicago.

For the love of building, I've spent 10+ years at the intersection of design, product, and engineering—working as a founder, designer, engineer, and leader across SF Bay Area, Chicago and Hyderabad. I hold a Masters in Design from one of the best schools that pioneered design, The Institute of Design, Chicago.

After co-founding companies and leading teams, I went back to school because I have the humility to say "I don't know" and the curiosity to find out. I'm going deeper into my craft discovering design in ways I didn't before and forming my own identity as a builder, maker and thinker.

Where it started

I've been singing Carnatic music since I was 5. Training my voice to hit the same raga hundreds of times, performing with a band, spending years in practice—and I'm still not a master. Probably never will be. But that's the point. Mastery isn't a destination; it's showing up even when you're nowhere close.

At 18, I picked up a camera and fell in love with chasing light. I've waited hours in uncomfortable positions for moments that last seconds. I've taken thousands of shots that went nowhere to capture a handful worth keeping. I keep going back to the same spots—the Golden Gate Bridge, Pfeiffer Beach's keyhole rock, Tunnel View at Yosemite and so many such places across the globe—because the perfect shot is always just one more attempt away.

These pursuits shaped how I approach everything: with patience, curiosity, and the understanding that good things require showing up repeatedly.

HYD

Charminar

Hyderabad, India

SFO

golden gate bridge
golden gate bridge

Golden Gate Bridge

San Francisco, USA

CHI

Board of Trade Building

Chicago, USA

What I've built

Over the past decade, I co-founded companies like Infinative and Farmrevv. I learned that bootstrapping isn't romantic—it's hard. The hardest part isn't building the product; it's getting talented people excited about solving unglamorous problems when you don't have a brand name or massive funding behind you. Just belief in the mission and the work itself.

I've led 48+ designers across multiple teams, helped organizations navigate acquisitions and fundraising, and contributed to creating over $5B in value while impacting 1M+ users. I built cultures where people from all backgrounds could do their best work.

But here's what all that really taught me: design isn't about pixels or process. It's about people. Understanding what they need, how they think, and getting everyone aligned around solving the right problems together.

Anurag on Shapeshift'25 Stage

Shapeshift'25

The changing value of design

"With GenAI, the conversation needs to evolve from a "Time to Market" discussion to a "Time to Value" discussion."

Anurag's photo on Imran's Podcast

Imran's Podcast

Technology isn't neutral

"For good reason a Katana Blade and a Kitchen Knife aren't the same, they both have a very different charge."

Anurag explaining Knolia

Knolia.ai

AI can play many useful roles

"GenAI can become a true knowledge liaison and help people understand knowledge in ways that wasn't possible before."

Anurag on Shapeshift'25 Stage

Shapeshift'25

The changing value of design

"With GenAI, the conversation needs to evolve from a "Time to Market" discussion to a "Time to Value" discussion."

Anurag's photo on Imran's Podcast

Imran's Podcast

Technology isn't neutral

"For good reason a Katana Blade and a Kitchen Knife aren't the same, they both have a very different charge."

Anurag explaining Knolia

Knolia.ai

AI can play many useful roles

"GenAI can become a true knowledge liaison and help people understand knowledge in ways that wasn't possible before."

Anurag presenting at Shapeshift'25

Jiyoon Cha

Graphic Designer + Art Director

"I like being a freelancer because you get to work on diverse projects. It’s learning about different subjects that I really enjoy."

Anurag on Imran's Podcast

Eryn Danielle

Movement Director + Creative Strategist

“What inspired me to go freelance really was wanting to move nimbly and quickly without boundaries.”

Anurag introducing Knolia.ai

Angel Gabriel

Pro Makeup Artist + Model

“I think the amazing thing about being freelance is all the amazing people you get to meet and the flexibility you have.”

What I bring

I can dive into technical discussions with engineers in the morning, talk business strategy with executives at lunch, and review interaction design with my team in the afternoon. I've learned that the best solutions come from understanding all sides of the problem—not just your own discipline.

I take obsessive ownership. Founders can't just design something and walk away—you have to care whether it ships, whether it works in the real world, whether it creates actual value. That mindset stuck with me.

And I'm comfortable with complexity. Not because I have all the answers, but because I'm comfortable admitting when I don't know something and curious enough to figure it out.

After hours, I explore emerging tech trends, experiment with no-code/low-code tools, and think about the business side of products. I also try to rekindle my Carnatic music practice, train at the gym, photograph nature, and indulge in good food.

What I believe

  • People first, always

    Good design isn't about you—it's about the people using what you create. The best work happens when you genuinely care about the person on the other end, not just the pixels on the screen.

  • Stay humble, stay curious

    The designers I admire most are the ones comfortable saying "I don't know." That's where learning begins. I approach problems by asking questions, listening carefully, and staying genuinely curious about people's needs.

  • Simplify relentlessly

    Adding features is easy. Removing the unnecessary takes discipline and courage. The best solutions are often the simplest ones—not because they're easy to create, but because they're hard to get right.

  • Iterate without ego

    I'm not precious about my designs—I'm precious about solving the right problems. Ship fast, learn from real feedback, improve, repeat. No amount of process will save you if you're not willing to let go and adapt based on what you learn.

Books I'm reading

  • On the Edge

    on the edge book cover

    How to Speak Machine

    how to speak machine book cover

    On the Edge

    on the edge book cover

    How to Speak Machine

    how to speak machine book cover

    On the Edge

    on the edge book cover

    How to Speak Machine

    how to speak machine book cover

    Unseen

    unseen book cover

    Playing To Win

    playing to win book cover

    Unseen

    unseen book cover

    Playing To Win

    playing to win book cover

    Unseen

    unseen book cover

    Playing To Win

    playing to win book cover

    Whale and the Reactor

    whale and the reactor book cover

    Non linear

    playing to win book cover

    Whale and the Reactor

    whale and the reactor book cover

    Non linear

    playing to win book cover

    Whale and the Reactor

    whale and the reactor book cover

    Non linear

    playing to win book cover
  • Product & Design Strategy

    2024-2025

    Jeavio

    United States, Remote

    Worked on enterprise AI knowledge management platform while finishing grad school. Introduced design practices, ran usability studies, and built experimental protocols for AI-driven interfaces.

  • Product & Design Strategy

    2024-2025

    Jeavio

    United States, Remote

    Worked on enterprise AI knowledge management platform while finishing grad school. Introduced design practices, ran usability studies, and built experimental protocols for AI-driven interfaces.

  • Product & Design Strategy

    2024-2025

    Jeavio

    United States, Remote

    Worked on enterprise AI knowledge management platform while finishing grad school. Introduced design practices, ran usability studies, and built experimental protocols for AI-driven interfaces.

  • Product & Design Consultant

    2022-2023

    huddl.ai

    Hyderabad, India

    Joined to build the design practice from the ground up. Led product strategy, shipped audio intelligence features across multiple platforms, and navigated the messy reality of finding product-market fit.

  • Product & Design Consultant

    2022-2023

    huddl.ai

    Hyderabad, India

    Joined to build the design practice from the ground up. Led product strategy, shipped audio intelligence features across multiple platforms, and navigated the messy reality of finding product-market fit.

  • Product & Design Consultant

    2022-2023

    huddl.ai

    Hyderabad, India

    Joined to build the design practice from the ground up. Led product strategy, shipped audio intelligence features across multiple platforms, and navigated the messy reality of finding product-market fit.

  • Co-Founder

    2017-2022

    Infinative

    Hyderabad, India

    Co-founded a design consultancy specializing in applied AI and enterprise products. Built a team of 12, scaled to $500k revenue, and learned that reputation travels faster than marketing.

  • Co-Founder

    2017-2022

    Infinative

    Hyderabad, India

    Co-founded a design consultancy specializing in applied AI and enterprise products. Built a team of 12, scaled to $500k revenue, and learned that reputation travels faster than marketing.

  • Co-Founder

    2017-2022

    Infinative

    Hyderabad, India

    Co-founded a design consultancy specializing in applied AI and enterprise products. Built a team of 12, scaled to $500k revenue, and learned that reputation travels faster than marketing.

  • Sr. UX Consultant

    2014-2017

    UXReactor

    Hyderabad, India

    Started my career designing enterprise applications for Fortune 1000 clients. Mentored junior designers, taught curriculum, and learned what it means to design at scale.

  • Sr. UX Consultant

    2014-2017

    UXReactor

    Hyderabad, India

    Started my career designing enterprise applications for Fortune 1000 clients. Mentored junior designers, taught curriculum, and learned what it means to design at scale.

  • Sr. UX Consultant

    2014-2017

    UXReactor

    Hyderabad, India

    Started my career designing enterprise applications for Fortune 1000 clients. Mentored junior designers, taught curriculum, and learned what it means to design at scale.

Education

  • Institute of Design

    2023 - 2025

    Illinois Tech

    Chicago

    Focused on AI & human experience, design strategy, research methods, and systems thinking.

  • Institute of Design

    2023 - 2025

    Illinois Tech

    Chicago

    Focused on AI & human experience, design strategy, research methods, and systems thinking.

  • Institute of Design

    2023 - 2025

    Illinois Tech

    Chicago

    Focused on AI & human experience, design strategy, research methods, and systems thinking.

  • VNR VJIET

    2010-2014

    JNTU

    Hyderabad, India

    Engineering foundation that shaped how I think about systems and problem-solving.

  • VNR VJIET

    2010-2014

    JNTU

    Hyderabad, India

    Engineering foundation that shaped how I think about systems and problem-solving.

  • VNR VJIET

    2010-2014

    JNTU

    Hyderabad, India

    Engineering foundation that shaped how I think about systems and problem-solving.

Common Questions

  • As a founder, why won't you leave to start again?

    What does "cross-functional" actually mean?

    What are you, exactly?

    Are you just riding the AI hype train?

    What kind of role are you looking for?

    Did your hobbies shape you as a designer?

    Where do you work best?

    IN:

    You mention AI a lot. Are you just riding the hype train?

    OUT:

    I've been working with AI products since before ChatGPT made it cool—audio intelligence platforms, RAG systems, enterprise AI tools.

    My masters work was literally about human-AI interaction. So no, not riding the hype train, but I am genuinely fascinated by how we design interfaces for systems that are probabilistic rather than deterministic.

    We're entering a new era and It's a fundamentally different design challenge, and most teams are still figuring it out. I want to be part of that figuring-out process.

  • As a founder, why won't you leave to start again?

    What does "cross-functional" actually mean?

    What are you, exactly?

    Are you just riding the AI hype train?

    What kind of role are you looking for?

    Did your hobbies shape you as a designer?

    Where do you work best?

    IN:

    You mention AI a lot. Are you just riding the hype train?

    OUT:

    I've been working with AI products since before ChatGPT made it cool—audio intelligence platforms, RAG systems, enterprise AI tools.

    My masters work was literally about human-AI interaction. So no, not riding the hype train, but I am genuinely fascinated by how we design interfaces for systems that are probabilistic rather than deterministic.

    We're entering a new era and It's a fundamentally different design challenge, and most teams are still figuring it out. I want to be part of that figuring-out process.

  • As a founder, why won't you leave to start again?

    What does "cross-functional" actually mean?

    What are you, exactly?

    Are you just riding the AI hype train?

    What kind of role are you looking for?

    Did your hobbies shape you as a designer?

    Where do you work best?

    IN:

    You mention AI a lot. Are you just riding the hype train?

    OUT:

    I've been working with AI products since before ChatGPT made it cool—audio intelligence platforms, RAG systems, enterprise AI tools.

    My masters work was literally about human-AI interaction. So no, not riding the hype train, but I am genuinely fascinated by how we design interfaces for systems that are probabilistic rather than deterministic.

    We're entering a new era and It's a fundamentally different design challenge, and most teams are still figuring it out. I want to be part of that figuring-out process.

Copyright © 2025 Anurag Duuddu. All rights reserved.